Learn how FITS socks saved over 1,000 working hours with no order downtime utilizing Nice Commerce's prep services

About FITS:

FITS® has been crafting premium merino socks since 2010. Made in the USA, FITS believes socks are a critical piece of gear and should deliver maximum comfort and their 3x patented design does just that. Utilizing the best materials and innovative technology available, outdoor enthusiasts trust FITS for their comfort, fit, and performance.

The Challenge

FITS has over 1,000 SKUs and 200,000 products in their catalog. Due to sustained changes to their operational costs, FITS needed the flexibility to alter the pricing of their SKUs to increase profit margins across DTC orders and enable better negotiation with distributers. Unfortunately, 75% of their current packaging included SKUs with pricing printed directly on it, hindering their ability to easily enforce a change. On top of this, their affected SKUs were stored across active, backstock, and incoming inventory and they wanted to avoid stockouts during implementation.


Not wanting to confuse their customers with mislabeled pricing, nor wait until backstock had been sold through to implement this change, FITS turned to Nice for a 3rd solution that could be implemented timely and accurately while keeping their online store open and orders flowing.

Key Metrics:

140,000 Products

75% of Inventory Affected

Strict Deadline

“Due to a product price increase, we decided removing prices from product stickers would be the most cost-effective and forward-thinking solution for our business. However, that decision required a large-scale relabeling project that included hundreds of thousands of items that needed to be completed under a tight deadline.”


- Judy Miller, Customer Service Manager, FITS

The Solution: SOW Prep Services

At Nice, we built a whole department that specializes in prepping products for sales-readyness. Whether products need finishing touches to enhance customer experience, products need to be prepped according to compliance conditions for multi-channel sales, or in the case of FITS, products need to be relabeled, our team can create custom Scope of Work (SOW) projects to meet any specific need.

The Strategy

Using our warehouse management software to map out the locations of affected inventory across active, backstock and incoming products, the SOW team created a plan that kept efficiency and accuracy top of mind while ensuring no stockouts would occur.

Our team utilized in-house tools to build, test, and print all new barcodes based off exact quantities needed and built comprehensive reports to track and monitor progress. Working systematically from backstock to active inventory, a dedicated team of 7 staff members relabeled close to 140,000 individual products in 961 collective labor hours, meeting FITS' Q3 deadline.

The Results:

0 Order Downtime

Increased Profit Margin
for DTC Sales

Negotiation enablement for distribution centers

Nice assured us they would be able to meet our deadline, and was able to provide consistent communication and visible processes that built confidence with our team. Even through challenges, Nice was able to implement new processes along the way which led to a successful and on-time finish.


- Catherine Runyon, eCommerce Manager, FITS

See how utilizing Nice Commerce's prep service can save your team time and enable growth. Get the ball rolling here.

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