Case Study: How a Celebrity-Backed Luxury Brand Cracked Hazmat Rules and Went Global

We’d love to shout this client’s name from the rooftops (trust us, it’s a good one), but we take NDAs seriously around here. While we can’t name names, we can absolutely share the strategy, execution, and results that helped this celebrity-backed lifestyle brand ace hazmat compliance and expand into international markets. We’re proud of the work we've done, and even prouder to be the kind of partner brands trust behind the scenes.

A U.S.-based, celebrity-backed luxury lifestyle brand came to us with one clear goal: get their products into the hands of customers all over the world.

London, Johannesburg, Tokyo, you name it.

The catch? Their best-selling SKUs were nail polishes and fragrance—flammable liquids that trigger hazmat regulations, extra paperwork, and carriers who suddenly start sweating at the mention of “Class 3.”

Add that on top of the extra paperwork and duties that come with international shipping in general? It’s easy to see why most 3PLs politely bowed out. Every provider they contacted echoed the same refrain—either they were too small to untangle global hazmat rules or too big (and rigid) to flex their services to fit this brand’s needs.

That’s when the brand called Nice Commerce. Our team saw a path to not only streamline their international logistics but also keep them 100% compliant while protecting their profit margins and customer experience.

When you pair real demand with a fulfillment process that can streamline the additional paperwork, international selling quickly moves from “someday” to a reliable revenue stream. Here’s why it’s a smart move to prioritize:

• Tap into a new pool of buyers. Cross‑border opens the door to a whole new untapped audience. Expanding the pond means incremental revenue now and a safety net when domestic growth levels off.
• Active demand you can convert. 59% of global online shoppers buy from retailers outside their home country—and 35% do so at least once a month (DHL “2025 Cross‑Border Buying Behavior Trends” report). When you offer trusted lanes, transparent landed costs, and reliable delivery estimates, those “Do you ship to…?” comments can quickly convert into orders.
• Bigger baskets, steadier margins. International shoppers like to make every customs fee count, so they build larger carts, then check out less often. That means fewer parcels, lower per‑order fulfillment costs, and a healthy lift in average order value. With smart thresholds (free shipping, delivered‑duty‑paid) and localized checkout flows, cross‑border revenue lands with margins that hold up nicely.