The Ultimate eCommerce
Packaging Insert Guide

Boost your customer retention: Over 50 inspiring order insert designs from leading eCommerce innovators.

Order inserts are the ultimate retention hack.

When properly worked into your fulfillment automations, these low-cost marketing additions are one of the best tools to trigger customer engagement, increase average order value (AOV), and build brand loyalty.

But sometimes, knowing where to start is half the battle.

That’s why we’ve curated a growing collection of packaging insert design inspiration from fast-growing eCommerce brands to level-up your unboxing experience. These marketing insert examples serve as a rich source of inspiration, primed to help you evolve your fulfillment processes into an experience that your customers look forward to.


Inside, find proven and creative strategies for various types of order inserts like:

QR Code Inserts

Welcome + Thank You Inserts

Instructions + Product Use Inserts

Discount Inserts

Gamified Inserts

Membership Inserts

Want to be an inspiration to others?

Share your order insert designs to be included in the guide!

Share your order insert designs to be included in the guide!